Audiences Management

The purpose of creating audiences is to have the ability to make different offers to groups of users based on their attributes (such as tenure, revenue generation, etc.). In order to create custom experiences and offers for audiences, Appmate users can first be able to create specific audiences based on rules or ID matching.

Create/Update An Audience

• When creating a new audience, a default group is created. At least 1 and at most 3 rule groups can be created. For each rule group, at least 1 and at most 3 rules can be added. You can delete or change the rule groups you have created.
• An AND/OR/NOT relationship can be defined between rule groups. Logical operations are performed sequentially.
• The Save and Build button is used to create an audience set that matches the specified rules.
• While the audience is being created and a response is expected within 10 seconds.
• While audience generation is in progress, a loader is displayed in the number of users and percentage fields.
• If audience creation takes longer than 10 seconds, the following message should be displayed in the audience size field: "This could take a while. You can save the audience and in the meantime, we'll generate the audience for you".
• If audience generation takes more than 10 seconds, it will be rendered even if the user isn't on the page.
• Until the audience creation is complete, its status will show as "Creating" and will be listed as such on the Audience List page.
• An audience can leave the page without saving it.

Create Your Groups And Rules

Add a rule for your first rule group

Create a rule that fits your purpose

You can create other rules according to your purpose

Merge these rules with a logic operator. (AND/OR/NOT)

If you want, you can create another rule group and define a rule for it.

Merge your rule groups with AND/OR/NOT.

Save & Build

Click "Save And Build" button

Check your audience in AudienceList page

Update Your Audience

If you want, you can click on the Audience name and change a field you want.

note

• %x of total users = Information on what percentage of users who use your app are included in this audience list.

• of users = This is the list of how many people are in the audience.

  

• To make the numbers up to date, you must press the rebuild button.

  

Add Rule

• For each rule group, at least 1 and at most 3 rules can be added

• A maximum of 9 rules can be added to an audience.

Rule	Description	Parameters	Type	Values	Parameter Description
First Session	User's first session with the SDK	Start Date	Date picker	Date	If the user's first session was between these dates, the user should be included.
First Session	User's first session with the SDK	End Date	Date picker	Date	If the user's first session was between these dates, the user should be included.
First Purchase	User's first purchase	Start Date	Date picker	Date	If the user's first purchase was between these dates, the user should be included.
First Purchase	User's first purchase	End Date	Date picker	Date	If the user's first purchase was between these dates, the user should be included.
Product Type	If the user has purchased one of product types selected.	Start Date	Date picker	Date	If the user's purchase was between these dates, the user should be included.
Product Type	If the user has purchased one of product types selected.	End Date	Date picker	Date	If the user's purchase was between these dates, the user should be included.
Product Type	If the user has purchased one of product types selected.	Product Type	Combo box	Non-Consumable / Consumable / Subscription	User has purchased the selected type of product.
Revenue Generated	The amount of revenue generated by the user during the all time period, higher/lower amount and currency.	Type	Combo box	Lower	If the total amount was lower than entered amount
Revenue Generated	The amount of revenue generated by the user during the all time period, higher/lower amount and currency.	Type	Combo box	Higher	If the total amount was higher than entered amount
Revenue Generated	The amount of revenue generated by the user during the all time period, higher/lower amount and currency.	Amount	Text Input	-	User entered total revenue amount.
Revenue Generated	The amount of revenue generated by the user during the all time period, higher/lower amount and currency.	Currency	Combo box	TL/Euro/USD/Yuan	User's total generated revenue in converted currency.
Product Purchase	If the user has purchased a specific product	Start Date	Date picker	Date	If the user's first purchase was between these dates, the user should be included.
Product Purchase	If the user has purchased a specific product	End Date	Date picker	Date	If the user's first purchase was between these dates, the user should be included.
Product Purchase	If the user has purchased a specific product	Product	Combo box	App Products	If the user has purchased the said product or renewed a subscription for it.
Import File	List of users prepared by app owner	File	File Import	User ID	Appmate users can upload a CSV file containing Appmate IDs and create a based on those IDs.
Audience	Predefined audiences	Audience	Combo box	Audience List	Audience lists created beforehand.

note

• For the Import file option, you can upload a file like the one below.

• If you check the File has headers option, it will start getting the data from the list you uploaded from the 2nd line. It doesn't get the header.

Edit Rule

You should rebuild after editing.

Delete Rule

Create Group

When creating a new audience, a default group is created. At least 1 and at most 3 rule groups can be created. For each rule group, at least 1 and at most 3 rules can be added. You can delete or change the rule groups you have created.

Update Group

You can update rules and logical operators in groups.

Delete Group

You cannot delete the Group 1. You can delete other groups by clicking the delete button.

Add Audiences Into Product

When creating or updating a product, you can define an audience for it. This means that only people with a defined audience will see that product.

When creating or updating a product, you can define an audience for it. This means that only people with a defined audience will see that product. If there is no defined audience for the product, all users will see the product.

Add Audiences Into A/B Testing

You determine the target audience of an A/B Testing by defining the audience. If there is no audience selected, the target audiences are all users.

Audience List

You can see all available audiences here.

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Field	Description
Audience Name	Audience's visible name
Created Date	The date Audience was created.
Last Updated Date	Date of the last update
Status	Audience's activity status. active or passive
Of Users	Information about how many people Audience contains.

Search

You can filter by AudienceName , Status and Created Date.

Refresh

You can refresh the page to see the current status of Audiences.

Rebuild

The number of people in the defined audience is not updated until you rebuilt it. That's why you need to rebuilt the audience before you do anything with it.

note

• When you rebuilt, you make the audience the most up-to-date. If you update the audience selected on the product detail page, the product will not be affected by this change.
• If you delete an audience used in A/B Test or a product, nothing will change. A change made in Audience only affects newly opened transactions.

View Audience Detail

You can click on the selected audience and go to the Update Audience Target page, view the audiencce details and make changes.